The Times of India Group has come into an academic partnership with leading business school SP Jain Institute of Management and Research for a programme in strategic media and entertainment management.
The programme will be conveyed through the Times Centre for Learning Ltd. in a merged mode. By this programme — India’s first motivated one for working executives — professionals will not only become a comprehensive grounding in management fundamentals, but also advance insight into building a career in media and entertainment, without having to yield a year off from work.
Conceived after analyzing current skill gaps and growing mandate for managerial talent, the programme purposes to aid professionals in attempting the unique challenges facing the industry. Key industry leaders will provide the necessary outlooks in guiding its design and rollout.
“This partnership with TCLL brings together our experience in business and management educations, with the Times Group’s expertise in media and entertainment. Together, we will meet the essential of this sector for excellent, well-trained professional managers,” Dr Ranjan Banerjee, dean of SPJIMR added.
SPJIMR will take its expertise in the development of course content. The course will be tracked by TCLL with SPJIMR as the knowledge partner and will be offered through a blended mix of campus/classroom and online learning.
The programme contains of two-week, on-campus involvements elements, twenty key courses covering all features of management and media/entertainment, creativity workshops, career oriented projects and believed leader lectures, apart from classroom sessions and guest lectures. “Media and entertainment are a vibrant industry that grasps out to millions of people and powers them in a big way,” Anish Srikrishna, president, TCLL told.”
The 11-month course, planned by industry veterans and seasoned academicians, will contain the business drivers of music, print, film and digital media and entertainment formats. Participants will attend classes at TCLL’s state-of-the-art remote learning centres in Mumbai, Delhi and Bengaluru, along with interventions at the SPJIMR campus.