Startup Café Digital: Solving Business Challenges Through Effective Inbound Marketing

In a rapidly changing business landscape, the need to measure digital marketing success as efficiently as possible has increased in importance more than ever before. Every digital marketing tool available has some means of measuring the efforts. Not only measurable metrics but also drawing other data is possible and available in real-time. The greater need is to analyze this data as evidence to success of the digital marketing investment.

Startup Cafe Digital was started back in 2015 with an ambition to help small businesses generate more website traffic and increase conversions through effective inbound marketing. At the time of its inception, Sandeep was working with a team of freelancers, but once Startup Café Digital started engaging more clients, he started recruiting a team of digital marketers. Now, the company has a global clientele with majority of clients scattered across the US, Singapore, and India.

Grown from a small agency to a formidable inbound agency, Startup Café Digital has clients across the world. With time, they also realized that the need for cost effective digital marketing was not just restricted to the startup community, but in well-established businesses as well. They put all their efforts to satisfy their clients’ requirements and make their businesses successful. The company’s success is driven by its commitment to helping businesses get the best results through digital marketing.

An Idea of Digital Revolution

While working with many firms Sandeep realized that there were lots of potential customers in the startup community who were not getting the marketing results they were expecting. So he decided to tap into this market and cater mostly to early-stage startups that were in desperate need of marketing, but didn’t have the budget to hire marketing resources or engage expensive agencies.

The basic packages featured on the company’s website are very popular with early-stage entrepreneurs and are designed specifically to cater to their marketing needs. Using Startup Cafe’s services, businesses grow their website traffic, generate qualified leads, create conversion-optimized content, or just gain deeper insights on their customers. In other words, they can find everything they need to launch effective marketing campaigns at incredibly affordable prices.

Creative Persona of Startup Café Digital

Sandeep Mallya is the Founder & CEO of Startup Café Digital. Prior to founding of Startup Cafe Digital in 2015, Sandeep worked in companies such as the Times Group, Hindustan Times, and 24/7 Inc. in sales and marketing roles.

Sandeep founded and writes for 99signals.com – a popular inbound marketing and SEO blog with a community of more than 50,000 members. He is also an active member of the startup community in Bangalore and has worked closely with several early-stage entrepreneurs, helping them craft successful inbound marketing campaigns.

Exceptional Services and Strategies

As one of the well-known agencies in Bangalore, Startup Cafe Digital delivers a whole suite of inbound marketing services including social media marketing, SEO, c blogging, and web analytics. Their soontent marketing, email marketing, digital advertising,lutions are designed to solve the clients’ marketing challenges and deliver measurable results.

Based on the client’s requirements and goals, the company initiates the process by first auditing the client organization’s existing social media presence, SEO, PPC, and analytics processes, on the basis of which, they strategize and execute an effective inbound marketing plan.

They understand the value of their clients’ time and budget. After careful evaluation of the requirement, they present a plan based on research and experience, but remain agile, making recommendations and updates based on data. Thisapproach brings them to work with clients to achieve desired goals, whether that’s increased brand awareness, better qualified leads, or a reduced cost of customer acquisition.

Growth and Future Plans

Speaking of growth, Startup Café Digital has had a great 2017 and they’ve performed beyond their expectations. Their revenues have almost tripled and the financial year isn’t even over yet. They were able to expand their clientele, and acquire new clients such as IndiQube, Wenger and Watson, Makana Charters, CasaOne, KNOLSKAPE, as well as retain most of the clients they acquired in the past 2 years. This year, the agency plans to expand its geographical reach and continue evolving its services with the changing digital landscape.

Sandeep describes the agency’s success by asserting, “I’d attribute our success to our growth mindset. Growth mindset thrives on challenge and sees failure as a springboard for growth and for stretching our existing abilities. Since starting our agency, we’ve faced several challenges along the way. And we’ve always embraced these challenges head-on and recognized them as opportunities to master new skills and better ourselves as inbound marketing solution providers.”

He adds, “I’m also a firm believer in the Lean Startup methodology and believe that the only way to win is to learn faster than anyone else. We have tried to implement the Build-Measure-Learn feedback loop every step of the way. Watching our clients grow is what motivates us to keep doing what we do. The scope of what digital marketing can accomplish is limitless, and this is something that we always keep in mind to give our clients truly awesome results. We practice what we preach!”

The team devotes an extensive amount of time optimizing their presence in search engines for all the relevant keywords as well as building high-quality backlinks to have an edge over competition. In addition to this, Startup Café Digital has done a lot of work around writing blog posts, publishing eBooks, designing insightful infographics, sending email updates and weekly newsletters to its subscribers, creating YouTube videos, showcasing case studies on SlideShare, and of course, maintaining a robust presence on Facebook, Twitter, Instagram, and LinkedIn.