The demand of event management is increasing every day in every field and the industry is getting into all the areas of life, starting from birthdays, weddings, engagements, sports or any other ceremony. As it is a very specialized field, its awareness is so strong that today, people prefer to do almost all occasions through event managers if their pocket permits. RESOLVE Events & Promotions (P) Ltd. is one such company, which develops and implements all possible services in the field of event management.
Delivering Quality & Innovation
It all started in the year 1999 as manpower cum concept creating agency for corporates. RESOLVE in its very first exhibition of fashion & lifestyle created a new concept for corporate events and created a benchmark by winning the prize. In the year 2000, the company managed to crack a very good deal with one of the top industrialists of Eastern India named Harsh Neotia- Ambuja Group of Companies. It helped them a lot to get the right exposure of events at that point of time.
RESOLVE, is the one-stop shop for all event needs managing more than 1500 events over a period of 17 years. It acts as a ‘Think Tank’ for its clients. The company has evolved into a strong and productive work team, which can handle promotions to production, concepts to celebrities with an absolute commitment to quality and customer satisfaction. With vast experience, the company promises to deliver absolute Quality & out of the box Innovation.
Technical Expertise Offered by RESOLVE
According to RESOLVE, the typical responsibility of an event management company is to create an event as per the clients’ need. The company offers technical support like, making a script of a speech & dubbing it in a voice of a celebrity, creating a feel good factor in a conference for the employees & helps to break the monotony and boredom of a daylong conference. The company creates interactive themes for the launch of a product or Annual Day celebration with the help of latest technology; be it 3D graphics, 3D mapping & many more. They also create animations to make conferences lively.
Soubhanik always says, “Advertising is like Marketing of a product as it creates a generic need and Event Management is Sales, which creates & caters a specific need of a product/client.”
The Creative Mind behind RESOLVE
Soubhanik Nanday is the Founder and the creative mind of RESOLVE. He started as a promoter working in Bars & Clubs for an agency while completing Sales & Marketing management post-graduation course from NIS. Though he never thought of any particular business at that point of time, but his passion was to do something creative, innovative & new of his own.
Soubhanik started his career from scratch. His family always played the role of supporter at his every stage of struggle and he is grateful to them for their support and understanding. There were days when his pockets were found almost empty and that was the major challenge he faced in his life. But there’s always a word hope that unlocks the windows to pass the sunshine. As an entrepreneur he accepted the situation and continued walking on the streets to achieve something big in life.
The most important quality of Soubhanik is that he never tried to run after money and he has never looked back. Rather, he feels more satisfied with innovation, and interesting themes which the company creates for the clients. Besides this, he is a very good Chess player & Cricketer. He has played inter state championship in chess & defeated many renowned players of recent times. He was also selected for both Under 16 & Under 19 in CAB tournament.
The Most Successful Event Hosted by RESOLVE
There are many events hosted by RESOLVE but the biggest & the most successful corporate event hosted is an annual event for an IT company with 12000+ people. The event was an annual day with Arabian theme including food & end-to-end solutions. There were celebrity performances, new concepts & theme based food, decor & performances & live activities. They have also managed an event with more than 5000 kids with all types of facilities in different segments starting from electronic gadgets zone with gaming machines to old mela activities in a single event with Super heroes like Superman, Spiderman, Batman, Krish, etc.
The IIQ Mantra of RESOLVE
Innovative new concepts, quality & managing capability have made RESOLVE a unique player in the market. They say, “Many people can give ideas or copy ideas from somewhere but to implement it successfully & correctly is the biggest challenge in event management. It’s a complete research work, which helps in producing new ideas & its successful implementation. This is where we are absolutely unique in this industry. We are maintaining relationship for more than decades with our clients for this reason. Therefore, Innovate, Implement with quality resource is the mantra (IIQ).”
RESOLVE’s Road to Success and Future
Corporates having preferred vendors for different reasons have taken RESOLVE’s concepts & asked their vendors to implement it. This is the biggest challenge faced by the company. Many times people have failed to implement & the company has managed to get through but that’s not the case with all the clients.
Secondly, the most common threat faced is cutting the cost by giving inferior quality. Clients never understand the inferior quality in event management till they face any problem in an event. They always feel that the other event manager is making more profits but one has to understand that in event management, many technical aspects and equipment’s are always involved starting & giving inferior quality stuff put an event into high risk. For this, RESOLVE always takes extra backup of everything to avoid or manage mishaps.
RESOLVE has a very strong presence in the East India & South India & now they are heading towards West India with their new branch. The research work for every state & reading the minds of different community is also their strength, which is helping them to create the concepts & keep moving forward successfully.