Renault Plans to Introduce Volume-Driver Models in India

Chasing volumes in India, French car vital player Renault plans to inaugurate more products in the high selling sub-four meter category even as it ready to get past 5 per cent market share by the end of 2017.

The company, which recently sells five models in the country carrying SUV Duster and hatchback Kwid, plans more ‘Made in India’ products and to instigate one new car each year as measures of its “product development strategy”.

“In India most of the cars — over 70 per cent are less than 4 meters. The weight of mini segment where we have Kwid is 25 per cent. So we have a large space to make our portfolio,” Renault India Operations Country CEO and Managing Director Sumit Sawhney added.

With 4-meter plus SUV segment, where the company has Duster, continuing in slow lane, it is the sub-4 meter SUVs and sedans which are conveying in volumes for the industry, he said.

“So clearly we have to bring vehicles in segments where we are not present and segments which can bring volume to us. This is what the strategy is. That’s how there will be one new car coming every year,” Sawhney said.

When asked if the company is planning to launch a compact SUV anytime soon in the country to take on Maruti’s high selling Vitara Brezza, Sawhney told: “I would not confirm anything right now”.

He also added that -“When I said for the first time that we will be launching a mini car people used to say this is a segment where nobody has succeeded. But you know what we got was a game changer in innovation. So, you will see innovation and game-changing products coming from Renault’s side in every launch.”