PositiveShift was established in 2013, by the cofounding members Mr Vijay Ketan Mitra (CEO) and Mr. Venakata Ramana (COO). Mr. Vijay has 16 years of corporate experience that included senior level roles in several banking MNCs. His final stint was as APAC region VP, Managing Risk and Compliance for HSBC Bank. Vijay is an Executive certified Excellence Coach. He has delivered large scale Change Development projects across the organization by working through People, influencing them, driving them to excellence.
The same ‘mantra’ was the genesis of PositiveShift – Getting the best ‘excellence’ from people by bringing observable and lasting change in people’s behaviors and attitudes. The premise of PositiveShift is that every human is capable of achieving excellence, and they can drive humans to achieve the same.
PositiveShift started its journey as a training and people development company in 2013. It is inspired by people’s ability to change the world for good, with their skills & knowledge.
The company has been seed funded by promoters. Team PositiveShift believes that “customer money” is the “right money” for business. It grew its operations gradually based on incomes generated by the business. It kept its operations lean. Two of the biggest challenges that PositiveShift has faced are: a) cash flow and b) team hiring and retention. It succeeded in overcoming the challenges through timely injection of promoter funds and tight grip on finances.
A Dynamic and Ambitious Leader
PositiveShift successfully marches forward under the enthusiastic and passionate leadership of Mr Vijay Ketan Mitra, the Founder and CEO of the company. He is a 41 year old entrepreneur with tons of energy, dedication and aspiration. With over 16 years of experience in UK, USA, Germany and India, Vijay has worked for various companies in various positions. He has worked as an Analyst Programmer for Tata Consultancy, India; has played various Senior Management roles at HSBC UK; and has also worked as the Vice President and Executive Coach of HSBC India. Vijay was also the Programme Manager of Commerzbank, Germany, and also played various roles in Merrill Lynch, UK.
Vijay holds critical relationships and memberships with several associations including Chartered Management Institute (CMI) UK; International Coach Federation US; CII India; and Federation of Andhra Pradesh Chamber of Commerce & Industry, FAPCCI. He has also received various certificates and recognitions. He is a Certified Executive Coach at Coach University Australia. He has been recognized as Chartered Manager by CMI UK. It the highest status awarded in managerial profession. He has also been recognized as Chartered IT Professional – a status for the best in the IT industry, awarded by British Computer Society, UK. He is an MBA in Change and Consultancy from Middlesex University UK and is a first class Computer Science engineering graduate from Jadavpur University India.
Promoting Advanced Skills, Learning Development and Employability
PositiveShift has following brand verticals.
1) WIISE – AI-powered online learning platform that offers personalized learning experience for Professionals and learners.
2) Saksham – grass root level skill trainings in various sectors like Telecom, Electronics, Retail and Healthcare for youth to become employable.
3) Ambitions – Management & Leadership programs by partnering with premier Institutes.
WIISE is India’s first AI-powered Professional learning platform with more than 1000 courses and certifications suitable for Job seeking Professionals of all levels. The courses are taught by World-class instructors who are Practitioners in the domains ranging from Big Data, Python, Machine learning, Design, CV preparation, Career guidance, Startups, Design and many more. WIISE also is partnered with TQUK, an Ofqual UK certification body, to provide industry recognised certification for the learners.
The company has forged strategic partnerships and thus, has exposure to 3 million potential customers. WIISE will be an International brand, as company is planning to enter UK, UAE, Southeast Asian markets. PositiveShift has closed successful investment rounds for the growth of this brand. With capex light model, the WIISE brand shall create 100+ franchise partners across India by end 2018, in order to address the aspirational candidates in Tier 2 and 3 cities of India.
Saksham provides grass root level skill trainings in various sectors like Telecom, Electronics, Retail and Healthcare for youth to become employable. Till date the company has skilled more than 30000 youth across India. The company is partnered with NSDC, Govt of India initiative. It mobilizes youth, delivers training, ensures they achieve Govt of India accredited certification and also assists in their placement. The company aims at livelihood creation for the youth and growth of the country’s intellectual capability. It has a network of 100+ consultant trainers at various expertise levels in its trainer pool.
Ambitions, the Management and Leadership niche programs by partnering with premier institutes again to help individuals who usually won’t be able to avail by paying huge amount of money. The company conducts programs around the year.
Progressing towards a Bright Future
PositiveShift marches ahead towards a promising future with tremendous innovative ideas for WIISE in the next 2/3 years. At WIISE, the online portal is already functional. WIISE is projected to have a turnover of INR 500Cr by 2022. The company will have more than 500 franchises and will also cater to K12 market with International presence. WIISE will also engage Virtual Reality, deeper AI, automation to create multiple revenue channels in future.