Multi-designer store formats, starting to debut in Kolkata

Multi-designer store formats, starting to debut in Kolkata

While the retail scenario in the city has been viewed an uptick in Kolkata with national and international brands debuting and increasing in the city, a new format of multi-designer stores is also collecting up.

One of the city’s first multi-designer store Wardrobe Treasures has terrified open its gate to fashion enthusiast in Kolkata. The store would have collections from 15 odd stylists like You Ensembles, Mathili’s, Greenways C.P, Pranati & Sahib, Prihana by Anaikka, Estera, Neeru Bhasin, Akshay Raj, August Line, Gaurika Modi, Aahana, Mira, Bhaavya Bhatnagar, K. Anshika, Anil Minocha to name a few.

The collection by each of the designers has been shaped especially considering the tastes and weather in Kolkata. Wardrobe Treasures that have already turns a similar setup e-commerce platform will be coming up with more such brick and mortar stores.

“Kolkata is our first of the 8 franchises that we design to open in 2017-18 because we have high hopes of  the city. Our online orders from Kolkata are big and we are certain that having an offline store will dual our numbers in the next two quarters,” Anuj Nath, cofounder at Wardrobe Treasures told.

Most of the designers who would be displaying their lines with the store would be cashing in on the younger crowd who are weighty online shoppers. “A lot of our customers who shop online are from Kolkata. So, that provided us the direction. Another important aspect was space. Wardrobe Treasures are bringing both online & offline platforms to give an unparalleled experience to the customers,” Maithili, who also has an in-house brand of Wardrobe Treasures added.