Modern Media- The Forum for Today’s Networked Society

Changing time is changing the picture of media that we presume; evolved from back seat to front seat. The roots of media are deeper than we think; it’s almost the essential need of a person.

As a social animal, humans need interactions, interactions to interact, to reciprocate. Media, is an extended form of human language. Media is the communal communication trench or tool that is used to accumulate and deliver information or data to a large number of people, that can be termed as communication medium. There are basically two types of media- personal and print media. It is  integrated with communication media, particularly with the  mass media communication businesses such as: print media and the press, photography, advertising, cinema, broadcasting (radio and television) and publishing.

The term “media” in its modern application relating to communication channels is traced back to its first use such as by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): “The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists, because they are art forms.” By the mid-1960s, the term had spread to general use in North America and the United Kingdom.

“Whoever controls the media, controls the mind”,this proverb says it all. Media is a powerful element for one to communicate and control the masses. These days, media lingers for no one. If you’re TARDY for the party, you’ll probably be engulfed by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.

Media- A mode to evolve

All that is, not how it seems – especially when it comes to the face of media. The saying “truth is stranger than fiction” is explicitly precise, for we have been swindled on a massive scale with the information exported through the media.

Now, does it really matter ‘who’ controls the media? Probably, coming up with ideas from both sides of the argument! But at the same time, that no matter ‘who’ controls the media, there’s always going to be people who break through.

Some people think about media that it makes them able to muster and communicate with people around the sphere. While some others think, social media is the channel that gives them the chance to dispatch and accrue many information. Others think that social media is about the way we get many updates from people who we follow and maybe someone out there thinks social media is a part of a new marketing strategy.

Nowadays, social media seems like a considerable segment of our life. When your friends didn’t reply to your text, you can address them on Facebook. When you wish to listen to music or want to see a music video from your favorite singer – go to YouTube. When you just wake up and open your eyes, you don’t have to walk outside to get the newspaper, just take your phone and scroll your Twitter timeline and you’ll get the documentation. Blog and Forum are also sort of social media because they permit you to share “what you think” about articles, pictures, videos and so on. There is social media which streams the users not only to share about their profession, major of studies, works and companies, addresses, political views and religion, but also permits them to find a placement and allows the company to find the employees. Everything looks and feels easier to do with social media.

As people are normally busy with their own life and allegiance, the media is entrusted with a responsibility. So this means that a lot of trust is given to the conventional media.

Media- Herculean medium

When media sells it, you probably start living the role. Media has brought about a major transformation in the way people think and react to a particular things and situations. It has given an excellent platform to people to present themselves in front of the world and contribute their bit to the changing scenario. Media has actually made the world a smaller place to exist.

Media serves as the best medium for speedy spread of news and information taking place in the remotest corner of the world within minutes, thanks to media! This speed is really useful in the times of crisis and in problematic situations. They also, serve as the form to educate people and create awareness among the masses.

The evolving social and digital media platforms and highly original and pertinent remittance capabilities are causing seismic changes in consumer behavior and creating uniformly equally disruptive opportunities for business.

According to fresh report by Internet and Mobile Association of India (IAMAI) and research firm IMRB, digital expending was expected to touch Rs 4,391 crore in 2012/13. The magnification is attributed primarily to the sustained soar in mobile and Internet user penetration in India.

Media-Highway for career opportunities

Generally, digital media has been navigated by those who have the entrepreneurial smear and are led by their interest: Most big companies that are gaining are doing so, largely for the brand and equity that individualistic units have built over time and exceptionally, for the people who have knowledge of the space. The last five years have, in fact, been spiced with instances of large advertising and media networks acquiring maverick digital companies. More companies are using social networks to tempt “passive” candidates – employed professionals who are not vigorously looking but are open to discussing potential opportunities.

While, comprehension of this industry is still growing, so is the demand for professionals. The industry is inspecting for people who are interested and are open to roles involving client interface – pretty much like client servicing and also acquiring business. It is not that radically different, just a new lump that is repeatedly changing and demands that you make the change and respond to people who post their reactions and needs instantly. And the bottom line is that this is the sole area where, distinctly, the demand for people exceeds supply.

Today, there is an immense diversity of social networking sites, and many of them can be associated to permit cross-posting. This creates an environment where users can extend the maximum number of people without sacrificing the intimacy of person-to-person communication. We can only speculate about what the future of social networking may look like in the next decade or even 100 years from now, but it seems clear that it will exist in some form or other for as long as humans are living.