Advances in technology are driving big changes across the workforce in most industries. It’s a competitive environment out there – so small businesses need to be innovative to stay competitive. Today’s organizations seek solutions that cater to their current needs and also allow them to expand and upgrade as they grow and technology keeps changing. Moreover, organizations are looking for solutions that bridge the gap between desk employees and the mobile workforce. Telecom industry is witnessing many simultaneous trends including Cloud, IP at core communication systems, unification of all the communication modes on a single device, mobile apps, multi-location connectivity and IoT. This diverse business ecosystem is fraught with increasingly frequent cyber risks. It demands a commitment to cyber security that focuses on highly trained personnel, up-to-date solutions, and the right tools to detect, analyze and respond to threats. A leader in providing communication solutions that meets all the Telecom and Security challenges is Matrix Comsec. Matrix, an innovative, technology driven and customer focused organization, is committed to keep pace with the revolutions in the Telecom and Security industries.
A Common Platform for Telecom and Security
Established in 1991, Matrix is a leading manufacturer of world-class Telecom and Security solutions. All Matrix products are indigenously designed. Its versatile, feature-rich and reliable solutions are built with the latest hardware and software technologies. Matrix has won many national and international awards for its innovative products. With more than 40% of its human resources dedicated to the development of new products, Matrix has launched cutting-edge products including Unified Communications, IP-PBXs, Universal Gateways, VOIP Gateways, GSM Gateways, Access Control, Time-Attendance and Video Surveillance solutions. These solutions also conform to the international standards.
Having global footprints in Asia, Europe, North America, South America and Africa through an extensive network of more than 500 channel partners, Matrix ensures that the products serve the needs of its customers faster and longer. In the security domain, Matrix has aggressively penetrated into ME region with enterprise grade end customer reference across countries such as KSA, UAE, Kuwait, Qatar, and Bahrain. They have been dealing with loyal System Integrators as Almoayyed Group, ADAX Security Systems, Integrated Trading Services and EST, Business Zone and many more. Their operations in the ASIAN market are confined to focus on the territories of Vietnam, Indonesia, Singapore, Nepal and Bangladesh. Matrix has gained trust and admiration of customers representing the entire spectrum of industries.
An Adept Innovator
Whether business leaders are running a new startup or overseeing a more established brand, they need to innovate to keep the company fresh and exciting. A prominent example of an adept innovator is Ganesh Jivani, Founder and Managing Director of Matrix Comsec, who has over two decades of technical expertise and business acumen. Under his leadership, Matrix has acquired a strong reputation for offering high-quality Telecom and Security solutions in more than 50 countries. Right from the company’s inception, Ganesh has been leading Matrix’s Research and Development with his passion for innovation, which has empowered the company to become a leading player in the Telecom and Security solutions for modern businesses and enterprises. The company has won more than 20 prestigious awards in India, Germany and Japan for product design, engineering, technology and business. Ganesh holds a degree in Computer Engineering from The MS University, Vadodara. He also went to IIM Ahmedabad to nurture his management skills through a Management Education Program. The coveted Inc. India magazine has recognized Ganesh Jivani with the award of India’s top 30 innovative CEOs. This comes as recognition of Jivani’s astuteness and strategies that have been the strong pillars of Matrix’s success.
A Plethora of Ardent Products and Services
Matrix offers a comprehensive range of solutions for Access Control, Time-Attendance and Video Surveillance applications. All these solutions are specifically designed for large and multi-location organizations targeted at enterprise, SME and SMB companies. Value differentiation is the prime business strategy for Matrix. They work hard to create differentiation in everything they do – product design, manufacturing, marketing, sales and support. Matrix identifies and builds differentiated products and positions and communicates these differences; offers these solutions at optimized costs through trained sales and technical resources and offers prompt and sincere support.
Matrix COSEC is an enterprise-grade People Mobility Management solution for organizations covering Time-Attendance, Access Control, Visitor Management, Employee Self Service Portal, Roster Management and Cafeteria Management. Matrix COSEC is an all-integrated solution including hardware devices and a suite of software application modules. It delivers foolproof security and improves productivity of the organizations. Another is Matrix SATATYA Video Surveillance range, which includes products like Network Video Recorder, Hybrid Video Recorders, IP and Analog Cameras, which are a complete suite of enterprise solution along with the high-end software like Video Surveillance Management Software (VMS), Centralized Management Software (CMS) and applications for Android and iPhone.
Innovation is the Key to Success
By putting innovation at the center of the business, from top to bottom, you can improve the numbers. At the same time, you will discover a much better way of doing things — more productive, more responsive, more inclusive, and even more fun. At Matrix, the team strives to be the part of growth, not endless cost cutting. Matrix has recently launched two innovative solutions in Video Surveillance and Access Control domain respectively.
In video surveillance domain, it introduced Centralized Video Surveillance Management Solution – SATATYA SAMAS. Matrix has a comprehensive portfolio of well-engineered and innovative enterprise grade Video Surveillance solutions like NVR, HVR, Cameras, Mobile Application, etc. Matrix thrives to strengthen its video surveillance offerings for enterprises with the launch of SAMAS. Matrix also introduced an intelligent, compact and scalable IP based Access Control solution with PoE – COSEC ARC. Matrix is offering a comprehensive range of solutions fulfilling diverse access control applications.
Matrix’s business model is crafted to work through channel partners in all markets. They consist of distributors, system integrators and consultants. Matrix boasts of a strong channel network having 500+ partners. They continue to focus on their core activities of technology, product development, manufacturing and marketing. They work intensely with their channel partners for all pre-sales, sales and after-sales activities. This non-overlapping business model has worked very well for Matrix.
Keeping up the Pace with Technological Advancements
Similar to most other technology domains, Telecom is also changing rapidly. Obviously, these changes bring challenges and opportunities. One simple rule the team at Matrix follows is to avoid falling in love with their technologies and products, moving on to upcoming technologies early on and phasing out matured products. They were quick to identify and implement new technologies such as ISDN, VOIP, Unified Communication and IP Video Surveillance. Similarly, they diversified in Access Control and Video Surveillance domains early on with highly differentiated biometric and software solutions. These changes are not limited only to technologies and products. They are equally relentless in driving changes in R&D, manufacturing, marketing and sales through continuous improvements in their strategies, methodologies, automation, equipment and tools. For example, they have implemented agility in R&D software and Matrix manufacturing follows lean methodology.
To mitigate cyber security risk, all Matrix products are built with the latest security protocols – TLS (Transport Layer Security) and SRTP (Secure Real-time Transport Protocol). In addition to these, we also offer features such as Whitelisting of IP Addresses, Password Protection, Trusted IP Addresses and Digest Authentication.
Uniformity in Quality Service is Always Beneficiary
Matrix is an organization based on SUBSTANCE. Substance is at the center of everything they do. Substance is all about going deeper, beyond mere external façade and offering significant values in all aspects. The team works hard to ensure that they differentiate Matrix on substance. Therefore, Matrix products are packed with ‘more’ technology, reliability, performance, productivity, applications, flexibility, functions, features, cost saving and support.
In short, Matrix customers benefit from cutting-edge technology, superior performance, flexibility, scalability, wide range of functions-features, reliability and sincere support.
Advice to the Entrepreneurs
Owning to the rapid technological advancements, there are many trends that will take the Telecom industry by storm. Unified Communications, Cloud, WebRTC, IoT, Video and Social Networking Platforms are knocking the doors of the Telecom sector. Existing players including Matrix and new entrants need to understand these changes and navigate carefully through ever-changing landscape.
Matrix builds Telecom and Security solutions for the modern organizations. Their vision is to establish Matrix as a world-class player by designing, manufacturing and marketing cutting-edge innovative Telecom and Security solutions for the global market. Their business strategies revolve around product differentiation, a clear value proposition, Channel orientation and support.
They are targeting new markets and new segments with their innovative products and solutions. In terms of products and solutions, they plan to consolidate their presence in the three security domains that they have selected – Access Control, Time-Attendance and IP Video Surveillance.