In a first in the mutual fund industry, KRDS India has developed and launched Tarakki Premier League, an innovative web and mobile-based application for ICICI Prudential Mutual Fund that rides on the cricket fever and is also product-focused. Tarakki Premier League is a risk profiler tool to help investors understand appropriate Equity Mutual Fund investments for fulfilling their financial goals, in a way that appeals to an audience that is cricket-crazy.
The app will first ask you to choose various kinds of players, with various risk-profiles, that build your team. Once selected, the app will then tell you what kind of a cricket captain you are, based on how many low, medium and high-risk players you have chosen. It will then proceed to suggest the kind of mutual funds and ICICI Prudential AMC products you should invest in, with a form to fill in your details and start investing.
You can play the Tarakki Premier League here: http://bit.ly/TarakkiPremierLeague
Abhijit Shah – Head – Marketing, Digital & Customer Experience, ICICI Prudential Mutual Fund quoted “ICICI Prudential AMC offers innovative products and services that leverage technology to serve different customer needs. TPL app is another interactive and engaging platform for investors to understand their risk appetite in a lively way. Our aim is to simplify the investor’s journey of fulfilling their financial goals, through innovation led customer experience.”
Commenting on the innovation, Achal Deoda – Business Head, North & West, KRDS India quoted “Digital continues to take the center stage for communication for brands across industries. ICICI Prudential Mutual Fund’s Tarakki Premier League Facebook App is a step in the right direction, with a strong focus on larger customer engagement while adding value to the audiences in helping them understand about themselves as investors and also exploring mutual fund products most suitable for their investment personality. We believe this definitely sets a benchmark for other industry peers to build engagement solutions on digital which enhance investor education programs.”
KRDS India is at the forefront of social media and digital content, communication and technology innovation across industries and especially in the Banking and Finance domain, with multiple social media and digital campaigns released in the recent months, for top BFSI brands.
KRDS specializes in designing social media & digital strategies, application and website development, community building and management.
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