Google is Selling Businesses AI-Powered Language Analysis on Tap

Outpaced by rivals like Microsoft and Amazon, has fallen behind in the cloud computing market. However, Google hopes that by offering computing power on tap and artificial intelligence, it can win new customers. From this week onwards, two of Google APIS are going to be available to all in an open beta, as in the starting of this year it has already announced its intention to offer cloud- based machine learning tools to customers.

Text analysis tool is the first of these, which can be used to perform “sentiment analysis” for judging the mood and intent of the author. Also, it can be automatically extract key bits of information from written documents. According to Google, “digital marketers can analyze online product reviews or service centers can determine sentiment from transcribed customer calls.”

The other one is a speech recognition API, which helps in converting over 80 spoken languages to text, and can also return results in real-time. Although Google is offering it on tap but it’s the same sort of technology powering the voice interfaces for digital assistants.

So far both companies, Microsoft and Amazon are offering machine learning programs as part of their own cloud platforms and have clear lead. Also, Google isn’t without competition in this space. Estimates from Forrester Research, peg Amazon’s cloud revenues at $10.8 billion this year, Microsoft’s at $10.1 billion, and Google’s at $3.9 billion.

Currently, Google is offering its users free trials of mage recognition as well as text analysis which is its machine learning cloud tools and is hoping that once users have a taste, they’ll come back for more.