GenLife: Supporting the Lifesciences Business Globally

During 2017 alone, 1000 plus startups have been added to the Indian startup ecosystem. 2018 will only be adding newer dimensions to this. Startup hiring is set to grow further in 2018 compared to 2017, with analytics slated to be one of the most sought-after skill-set. In 2018, startups will increasingly invest in focusing on ‘quality hire’ more than ‘quantity’ and will look beyond hiring from IITs and explore key talent from top engineering colleges in Tier 2 cities and also leverage meetups like hackathons for recruitment. The government is encouraging start-ups in a big way and we have seen an exponential growth in the number of new ventures opening every day.

Launched in a glittering function at Darbar Hall, Taj Palace Hotel, New Delhi on 31st July 2011, GenLife (a Quality Of Life division of Generix Lifesciences Pvt Ltd) is a professionally managed company supporting the Lifesciences business globally. The occasion was attended by more than 250 eminent Doctors and many pharmaceutical industry stalwarts. GenLife launched 4 Japanese Products, which are all unique and under patent, on the same day and the respective Japanese Manufacturers made a detailed technical presentation to the doctors regarding the products. All the guests thereafter enjoyed a live session of music with “Indian Ocean”.

GenLife was awarded ISO 9001:2008 (Quality Management System) on 04/10/2013, ISO 9001:2015 (Quality Management System) and ISO 22000:2005 (Food Safety Management System) on 03/10/2016.

Promising Services of GenLife

Promoted by pharmaceutical professionals, GenLife business model is based on the concept marketing its unique and innovative, premium Nutraceutical and Cosmeceutical products to top Specialists / Doctors to create an enviable Niche for itself.

GenLife expanded its Sales operations geographically to Mumbai in March 2012, Hyderabad in October 2012, Pune in February 2013, Bangalore in July 2016 and Ahmedabad in April 2017.

GenLife added 3 new products from the USA to its portfolio in August 2012, 4 products from Japan in June 2013 and 4 more cosmeceuticals from the USA in December 2014. GenLife now has a portfolio of 15 unique and innovative products with little or no competition in the market. GenLife currently has more than 100 employees in a flat organization structure which breeds responsibility, sense of ownership and entrepreneurship.

GenLife has participated in and sponsored many academic programs, seminars and clinical research to create awareness and acquire knowledge, regarding the latest trends in Nutrition and Health.

GenLife has been featured/listed/awarded the following recognitions:

  • 10 Best Healthcare Startups by Silicon India Startup City Magazine with a Cover Feature in its September 2016 issue.
  • 30 Best Startups 2017 with a cover feature in Insights Success April 2017 issue.
  • 25 Most Valuable StartUps in India 2017 and featured in the CEO Magazine.
  • Ones to Watch in India 2017 by the Acquisition International.
  • Power Brand” at the award function 70 Most Inspiring Power Brand Rising Star2017/18.
  • Excellence Award for the “Fastest Growing Indian Company” from International Achievers Conference and Indian Economic Development and Research Association
  • ”Bharat Nirman Award For Industry Development ” at the “National Summit” on “Individual Contribution For National & Social Development” by Indian Organisation For Commerce And Industry (IOCI)

GenLife wishes to become India’s top Nutraceutical Company offering innovative, proprietary & patented products to its customers through a unique delivery model & robust supply chain with dedicated consumer care, R&D, accredited manufacturing & analytical capabilities to create an attractive value proposition for all stakeholders. Over the coming few years, GenLife has plans to increase its revenues 30 fold, expand the product portfolio to 50-60 similarly positioned products and create a presence in a total of 35 Metros and more Tier I locations through the Franchise model. GenLife’s journey till now has been funded through promoters’ capital, internal accruals and debt. However, the business is at the point of inflection GenLife will look for Investors who wish to participate in the projected exponential growth.

Masterminds of GenLife

With over 25 years of experience in the business industry, Sandeep Jha, CEO & MD of Genlife. He is a graduate in B.Tech (Chemical) from IIT Banaras Hindu University and holds a PGDBM degree from IIM, Calcutta. Sandeep specializes in Business Strategy, Trade and Corporate Finance, Marketing, Manufacturing Operations, Global Supply Chain Management and Business Systems.

Vinod Nair, Director of Genlife is a graduate in Commerce from Delhi University and holds a PGDP degree in management. He has over 25 years of experience in middle and senior management of giants like – Shaw Wallace Ltd, Allied Domecq and as an entrepreneur. He has widely traveled in Europe, Australia, Japan, China and Asia. Vinod specializes in Business Development, Finance and Accounting, Global Sourcing, and International Operations.

Changing the Startup World

Due to various socio-economic changes in India, the society is dealing with all adverse consequences of a sedentary lifestyle. Their traditional oily + spicy food coupled with minimal to zero activity has led India in becoming the Diabetes and Cardio-Vascular Disease capital of the World. Economic development has also brought with its magnified stress levels and no time to de-stress, to make things worse. Healthcare costs have also concurrently risen astronomically. They felt that the time has come for Indians to focus on prevention of disease and subsequently improve the general quality of life.

“We studied the patterns globally apart from the customer survey in India to assess the need for the hour. Lack of awareness in the Indian population regarding preventive therapies pushed us towards a model wherein we sell our Nutraceuticals and Cosmeceuticals through Doctor’s prescriptions. This will lead to a gradual percolation of information to the consumers and hence create awareness in the long run,” asserts Sandeep and Vinod.

Fascinating Services of the Company

Aquecium: Due to its properties like natural ionic state, and high porosity, this product is more bio-available than elemental Calcium. It contains 72 vital trace elements, which are essential for the human body.

Enlighten: Unique formula with a combination of Graminex Rye Grass Flower Pollen Extract and 18 other natural ingredients makes it one of the best natural skin healing agent in the world. Reduces melanin production up to 50 percent and lightens the skin tone by 11 percent.

Epiregen: A combination of Graminex Rye Grass Flower Pollen Extract and 18 other natural ingredients along with natural antioxidants and tannins help to improve the microstructure of the skin, reduce wrinkle depth and rejuvenate the skin networking structure on the face, neck and décolleté.

Epivitale: Acting as a natural moisturizer for smooth and healthy skin, this natural preservative, antioxidant and moisturizer reduces transdermal water loss and acts as a natural barrier against harmful UV rays.

Eyelixir: Diminishes dark circle and alleviates swollen and puffy eyes, promotes lipolysis that reduces the orange peel appearance of cellulite, stimulates lymphatic drainage and blood flow helping to eliminate water retention and congestion that can cause stagnation of blood.

Flabonoid: This safe nutrigenomic product is helpful in treating metabolic syndrome. Enhances basal metabolic rate by increasing β-oxidation and its one capsule has an equal effect to 30 minutes of exercise, controls border-line blood glucose level, and controls dyslipidemia among several others.

Glowrious: Precursor of Hyaluronic Acid which is essential for youthful, supple and wrinkle-free skin. Moisturizes nourishes and softens the skin, reduces the appearance of fine lines and spots on the skin and reduces the probability of formation of wrinkles, underlines and ridges.

H minus: The active hydrogen ion in h minus protects cells against oxidative stress, acts as a therapeutic antioxidant by selectively reducing cytotoxin O2 radicals, protects neurons from in-vitro ischemia and reperfusion and several other such benefits.

Menoquil: Highly synergistic combination of Rye Grass flower pollen extract and Royal Jelly in balanced quantities provides relief from menopausal syndrome effectively.

Nagossein: This natural N-Acetyl Glucosamine supplement rejuvenates joints from within, helps in alleviating symptoms related to Osteoarthritis, has a significantly lower metabolic load as compared to others and increases the lubrication and rebuilding of cartilages.

Reguflo: A highly synergetic combination of Rye Grass flower pollen extract and Saw Palmetto extract helps decrease the size of the prostate gland and other symptoms of BPH. This completely safe and effective therapy manages mild to moderate symptoms caused by BPH and other prostate problems.

Stomulate: The rich extracellular polysaccharide enables this acid resistant probiotics

supplement survives and multiplies even in gastric acid pH. The product has an excellent ability to adhere to stomach mucosa and inhibit gastritis and H.pylori induced peptic ulcer, amongst several other benefits.

UbiActiv QH: The first and only active form of CoQ10 replenishes reduced form of CoQ10 in cells and is a vital substance for energy production in cells.

UbiActivPlus QH: Replenishes reduced form of CoQ10 in the seminal fluid, participates in an electron transport chain reaction and is a vital substance for energy production.

Utiremede: 30 percent of the UTI cases have a recurrence, thus making it the 2nd most common infection in the body. Utiremede’s natural ingredients like Cranberry and Graminex Rye Grass Flower Pollen Extract helps reduce harmful bacterial colonization in UTI, due to its anti-adhesion property, and provides relief from UTI related symptoms.

Strength and Future Plans of GenLife

GenLife wishes to enhance “Quality of Life” by prevention and treatment of diseases through optimal nutrition and increased awareness in India. We attribute our success to a clear business model, excellent product selection, good understanding of our consumers and their needs, dynamic organization structure and excellent work culture.

They highly focus on their marketing efforts on the doctors who prescribe to their patients. The patients then buy from GenLife directly or through pharmacies/hospitals and are their actual consumers. GenLife have hired a group of Pharmacy Graduates in CRM who handle all consumer queries effectively as they treat it as their responsibility to create awareness in the Indian Consumer regarding these safe and natural preventive therapies.