FinMan Advisory Services Pvt. Ltd., a Corporate Advisory company with main focus on fund raising in the form of Debt and was established in 2008. In the last 8 years, they have evolved as a one stop solution with various verticals and services to offer: Fund Raising (Debt and Equity), Merger & Acquisition (Direct from Promoters or through Banks/ARC), Stress Situation Advisory (Restructuring & OTS), Corporate Insurance Consultancy (Trade Finance & General Insurance) and External CFO Services.
Ashish Gupta, Managing Director at FinMan, is a Cost Accountant and a Management Graduate, served the corporate world at senior positions in Finance and Strategy department. Benefiting from one-on-one interaction both with Promoters as well as the Lending Fraternity, he understands the nitty gritty of the business from both sides like no other.
Ashish took the plunge into the Advisory Arena at the time when most industries across the globe faced hardships of a global recession. Despite promoters having viable ideas – businesses were failing due to the need of funds. His expertise in proposing the right mix of funding pattern, be it Debt/Equity/Mezzanine Financing has helped in building a genuine Corporate client base which has grown to achieve greater heights over the years.
Alongside these qualities, partnering with Anshul Gupta, Ashish also spearheaded the initiation of another wing that dealt with revival of Sick Units/Already Stressed Companies. Anshul– a Management graduate with ample experience and knowledge in this space could bring to table viable solutions for units already in doldrums. Many industries, because of external factors which are beyond managements control faced difficult situations. With an indepth understanding of the business and the right approach towards various stakeholders, the team helped them with either Time bound revival solutions or One time Settlements.
With the Company’s One Stop Solution Motto at the core, it went ahead with setting up of yet another important wing of Corporate Insurance Consultancy (CIC) involving niche and technically driven products like Trade Credit and General Insurances. This wing revamped the age old Insurance advisory into a lot more value added facility. Headed by Kinnari Patel Gupta, who has had 15+ years of experience in the said field, the wing has facilitated many a corporates to rejig their conveniently neglected existing arrangements into far more professionally managed and timely upgraded Portfolios. With beautifully designed niche Trade Credit products which bridges the clients financing gaps, have helped the mundane insurance portfolios feature now on the client’s priority list have been featured.
Broke the Barriers
The know how of the trade and the broader spectrum of services has helped FinMan reach out to a wider client base. Ashish explained while sharing his journey, “The challenge was the initial phase of acquiring a genuine client who would let us have a total insight of their business to enable us suggest them tailor made solutions. With so much competition around the initial break through in our journey was always a long gestation period that we patiently invested our energies into. Once we were confided upon and roped in as advisors our interpersonal skills and the approach of owning responsibility to turnaround the venture acquired into success stories helped us gain not just the faith of our customers but also repeat associations for almost close to a decade now.”
Growing BFSI Industry
Ashish’s words on BFSI current scenario, “ The industry has been fast evolving and making space for a lot of new possibilities to explore. Still a lot is yet to be seen and next 5-7 years would be the changing or rather growing phase for this industry to set its mark globally.”
It’s all about Client Satisfaction
According to Ashish, a successful Customer Acquisition Strategy (CAS) requires a two pronged approach:
- Word of Mouth: One important ingredient of a CAS is satisfaction of existing clients. The best marketing is by word-of-mouth from satisfied customers.
- Persuasiveness: The new clientele have to be convinced of our thoroughly professional conduct and our capabilities to deliver our commitments. Honoring every piece of commitment made paves way for long term sustainable relationships.
No Shortcuts to Success
For all genuine start ups Ashish gives just a small piece of advice – Any industry will always be open to out-of-the-box thinking. So, take a progressive approach and stir off the mundane work approach. Hard work always pays and there are no shortcuts to success.
Moving ahead with Motivation
Honoring commitments always wins accolades and long term professional benefits. FinMan has nurtured every single relationship which they have entered professionally from day one and continue to do so. Delivering beyond client expectations has always been their goal. This has helped establish them into the dependable advisors cadre. With this, the company has planned to expand All India Presence and increase Product Segment with highly specialised new offerings in near future.
FinMan has evolved continuously which gives them hope to further move ahead enthusiastically. The downside of the Global Business environment which impact the Indian growth story is definitely a point of concern.