Every entrepreneur’s journey when retold with the benefit of hindsight can throw up valuable lessons on several aspects of ‘how to manage a business.’ However, many such stories often tend to oversimplify the hardship that is being an entrepreneur. The journey is often seen as a set of events that shaped the venture into what it is today, but in reality it is much more complex than that. There are countless unforeseen events and day-to-day challenges that often get left out of these types of narratives as well as the critical role played by management in executing a strategy which is all too often overlooked.
Having said that, when an entrepreneur looks back at his or her own journey and asks the question “what could I have done better?” it gives a whole new perspective to the narrative. One such story is that of a medical health entrepreneur who believed that whatever he becomes, he has to be the absolute best at it. This is the journey of Dr. DheerajBhojwani, Director and Chief Executive Officer at Forerunners Healthcare, a person who is engaged to enhance. He is never the one to follow the crowd, Dheeraj is constantly looking for new ways to reinvent the healthcare market – and he is excellent on his way to provide reputed medical tourism in India that has established a strong bond with the best hospitals, and is one of the most sought after Medical Tour Consultant in India.
Forerunners Healthcare: Pioneers in Health Tourism
Indian Hospitals are in demand and widely known among the developed countries for their state-of-the-art health and medical services. Hospitals in India offer not only the most modern treatment but also with the most economical price. This has especially benefited a lot of uninsured and underinsured patients. Waiting time for medical care is agonizingly long in most of the developed countries, which causes a lot of inconvenience. Top Indian hospitals have been a great relief for such patients. These hospitals provide all the amenities and medical services that are offered at the most advanced hospitals in the world.
Forerunners Healthcare is the first government registered medical tourism company of India that offers the vast range of medical and health care services at highly affordable cost. The company has close ties with the most renowned hospitals in India that have high-tech equipment, state-of-the-art comforts and facilities, skilled doctors and compassionate and dedicated nurses.
Forerunners Healthcare is awarded asThe Most Innovative Healthcare Company of India in 2014 for their low-cost, high revenue model, and The Healthcare Company that brings Global Patients to Nagpur-2015.
“We completely understand your anxieties and doubts in having surgery or treatment abroad and hence we bring you the most skilled and experienced team of health professionals of Indian healthcare industry. Our hospitals are stretched over more than 15 cities of India and with more than 5,000 healthcare experts. We take complete care of our patients when they travel to India for medical and health care services,” says Dr. Bhojwani.
In the Forerunners Network are the hospitals that are known for their consistency in delivering high-class medical care and services which they are committed to. They offer revolutionary diagnostic and therapeutic care in almost every specialization of medicine and surgery. The multidisciplinary hospitals of their team unite some of the best doctors and surgeons from all across the world for their patients. These medical professionals are all internationally trained, well- experienced and well-informed about the cutting edge technology and the most modern practices of medicine and surgery.
‘It was all about scaling the business and keeping the operating costs low!
Forerunners Healthcare Consultants came into existence with an aim to extend their support to uninsured international patients providing the best service at an affordable price ensuring much affordable medical expenditure. Their team serves their clientele with the most comfortable and convenient measures of healthcare services thus, making the medical tour to India a very gratifying experience. Forerunners Healthcarehas been treating patients from all the major countries like USA, United Kingdom, Sudan, Australia, Canada, Spain, New Zealand, Nigeria, Zimbabwe,Africa, and Kenya, etc. They have a network of selected medical centers, surgeons, doctors, physicians and top hospitals in India, who qualify their assessment criteria to ensure the core values of Safety, Excellence and Trust that are maintained in all their services.
“We enhance your experience by arranging the best Indian hospitals and top class services for your treatment. We have a concierge and support team as well that takes care of our patients at every step from choosing the hospital to their recuperation. We ensure that you feel contented when you return to your home country after your treatment,” affirms Dheeraj.
Compassionate Medical Value Travel Providers
The knowledge support that Forerunners Healthcareprovides to their patients is unparalled! That’s been a benchmark of their services. All of their patients are very well educated on what they are coming to India for and what should they expect. An international patient is very anxious, and they counsel their patients very well. The Patient Coordinators of the company are very well trained for this; educating on vital aspects of medical travel and hospital for patients to make informed decisions. There are only 25 to 30 serious medical travel operators in India,and only Forerunners Healthcare is backed by a medical doctor.
Forerunners Healthcare has many firsts to their credit:
1st International Heart Transplant in India, 1st Organization to complete 100 Weight Loss Surgery Patients; they did it in just two years, and 1st Medical Tourism Company in India to have applied for NABH accreditation.
“That definitely did not come easy. It was simply because the knowledge we imparted to these patients that they had the confidence to plan such serious medical travel with us. People need to trust you to hand over their lives to you.It is a daunting task,” says Dr. Dheeraj.
Dheeraj’s views on the future of medical tourism in India
Specialization is the key! Just like Drs. have to specialize, similarly the Medical Value Travel Provides will have to. The second important thing would be going deeper into the domestic market. That’s where the real growth lies and the digital boom is being very supportive.
You cannot scale up a medical travel business as a travel agency. Each patient is different, you can’t implement a 200x growth model here like a travel portal, but if one is smart can work up to a 20x growth. The Government has not marketed or supported this sector. It’s only the Private Corporate Hospitals and companies like us who have worked tenaciously to take India where it stands today. The government needs to push this sector.
By the third quarter of this year, I start working on a data driven Check Mechanism for Doctors. I hope to make it a Game Changer!As our Vedas say, don’t share your dreams with everyone!
Resilience and Gratitude maketh Dr. Dheeraj Bhojwani
Dr. Bhojwani says that my father who is also a doctor was not supportive of me getting into this work, especially as we have no business background and experience which is vital for such ventures. I learnt as I moved ahead. Yoga and meditation became good friends that kept me focused and gave me the strength. The Amighty has always been kind on me. My mother has had an unbrindled faith in me as a kid, and even now. And my core team that has always been with me in thick and thin has made all the difference. My heart is full of gratitude towards them. These are the REAL FORCES that make me today.
Dheeraj’s advice to the young entrepreneurs
Dheeraj says that it’s difficult to grow any business today. This is one of toughest sales, marketing, and business development environments in decades. Buyers are resistant, incredibly cautious, and reluctant to spend. Choices are plenty. Competition is fiercer than ever. It takes a long time to get a “yes,” and the outcome is not always what we anticipated. Being entrepreneurial is the name of the game, but old rules don’t apply.
- Reorient your thinking and work style to today’s environment.
- Stay motivated and reduce stress during complexity and rejection.
- Be thorough in your research and implement it with conviction.
- Be humble. Talking about startups and showing off takes you nowhere. Your work and results should be your voice.