Balasubramanian Venkatachalam Founder of BabyBerry, Responses for Insights Success

Q. There are so many apps getting launched daily, however what got our interest to speak to you was because you shard BabyBerry is a Made in India global parenting app – explain this to our readers.

True BabyBerry is very much a home-grown platform for informed pregnancy & smart parenting but when it comes to its features, its utility as a smart parenting tool makes it a Made in India global product. The level of personalization that BabyBerry offers makes it appealing for any parent. BabyBerry lets contemporary parents take charge of their child’s wellness.

BabyBerry‘s “from pregnancy to parenting” features aim to proactively equip new-age multitasking parents with a personalized reckoner to keep their pregnancy & child wellness in their own hands & they can have a smooth sailing as smart, informed & self-reliant parents.

Q. How many downloads has the app seen. You also shared that more than a couple of downloads are being seen for the same child – do you see this trend growing.

BabyBerry was launched in November, 2015 & till date we have had hundred and seventy thousand (1,70,000 and counting) downloads.

Absolutely yes on seeing more downloads and BabyBerry playing an important role in the life of a parent. The demand will further increase as most of the babies are born in nuclear families and not in their home town or city. So these parents are more anxious and they seek help, information and advice through digital mediums.

Q. How are parents using BabyBerry? Do share customer feedback

Out of the many features which make BabyBerry as the necessary standby for new age parents, we have had huge testimonials from parents & doctors for the following salient features:-

Baby Kick Counter- To ease the anxiety associated with monitoring the movement of the baby at home, the BabyKick Counter helps parents to record the baby’s movements at different times of the day. It is also the fun way to keep the couple engaged in their beautiful journey of parenthood. Comes as a great relief for working mothers.

Communique– The communique section is any parents’ information encyclopaedia. This intelligent-information tool gathers pre-natal & child wellness content from experts, leading doctors, nutritionists, dietitians and Independent consultants who are well-known in the arena of pregnancy & child- care.

Ask the Expert– As most of the doctors are pressed for time & can give limited response to new parents, the BabyBerry App comes furnished with weekly “Ask the Doctor” section where, expecting parents can pass on even their simplest of doubts & can assure themselves a stress-free pregnancy as the Expert Doctor’s advice comes as a great sigh of relief for them.

Vaccination Alerts- The IAP recommended Vaccination charts are updated automatically. The vaccination alerts never let a parent miss on any important inoculation.

Find a Doctor– When emergency calls, BabyBerry helps you locate a doctor near you.

Berrycart- BerryCart offers the convenience to shop and get the product delivered in no time. All products in BerryCart are handpicked by our experts to ensure that the child gets the best care, at best of prices.

It’s a delight to share few of the customer quotes:-

Ms. Manjini Abraham, a BabyBerry Parent from Bengaluru:- “Being a mother, I always tend to ensure attention is divided equally with my baby and family. It takes a lot of multi-tasking to do so, and God has blessed me with those skills. I’m also curious, eager and want the best for my baby. After researching a lot of options, BabyBerry allowed to ease me into being a more knowledgeable mother. I can clearly track progress and understand how my baby develops through her growing years. I feel more confident to bring up my daughter, since some of the best baby care knowledge is more accessible on my phone.”

Ms. Ruchi Verma, a BabyBerry Parent from Pune:- .” All the child relevant data once on BabyBerry, is a lifetime repository on your child.” BabyBerry also has a huge support of an informed well-read back office support as well.”

 Mr. Sam Praveen, A BabyBerry Parent from Bengaluru:- “ BabyBerry offers me instant gratification. BabyBerry’s “Ask the Expert” Feature comes as a great stand by as most of the doctors are pressed for time & can give limited response to new parents. BabyBerry’s educative feature on vaccination charts has also helped me to administer only those vaccinations to my daughter which are most needed & are not most marketed & letting my daughter be pricked than what is actually necessary.”

 

Q. May 2016 saw the launch of services for the expecting parent. Throw some light on this.

Anyone would agree that Parenthood commences from the day a mother conceives & given with all the pressure the new age couples live with in a nuclear family set up, there was this  huge need to let these couples have something handy at their disposal to help them lead a comforted & stress free prenatal journey. So having tested our grounds with our parenting features, we realised it was time to take BabyBerry to the next level of support for the new age expecting parents.

Some of the Salient features For Expecting Mothers/Parents are:-

Pregnancy Calendar

BabyBerry’s Pregnancy Calendar helps expecting mother’s to be in control of their emotional & physical changes as they progress through their life changing 9 months. The Pregnancy Calendar helps them benchmark & manage healthy weight during the second & third trimesters.


1

Foetus Development

This salient feature keeps parents’ to be updated on the week-wise development of the foetus. It’s a ready reckoner on how the foetus is developing.

2

BabyKick Counter

To ease the anxiety associated with monitoring the movement of the baby at home, the BabyKick Counter helps parents to record the baby’s movements at different times of the day. It is also the fun way to keep the couple engaged in their beautiful journey of parenthood.

3
Ask the Expert

As most of the doctors are pressed for time & can give limited response to new parents to be, the BabyBerry App comes furnished with weekly “Ask the Doctor” section where, expecting parents can pass on even their simplest of doubts & can assure themselves a stress-free pregnancy as the Expert Doctor’s advice comes as a great sigh of relief for them.

4

 

Communiqué

The communique section is any expecting parents’ information encyclopaedia. This intelligent-information tool gathers pre-natal content from experts, leading doctors, nutritionists, dieticians and Independent consultants who are well-known in the arena of pregnancy & child- care. So sit back, relax and plunge into this ocean of knowledge to find out what’s best for your pregnancy wellness.

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Q. What can we expect from BabyBerry in the next six months?

Now with over hundred and seventy thousand (1,70,000 and counting) parents using the BabyBerry platform our biggest challenge is to upscale it and provide the best to the users. We will be launching a marketplace for children and baby products. The market place will exclusively focus on products that thelp parents track and nurture development of their children.