Ending months of conjecture and wait over its launch date, Amazon, the Seattle-based e-Commerce company, is ready to introduce its Prime Video service in India.
Prime Video is an additional giving for Amazon’s Prime subscribers, containing existing ones, which owns users exclusive access to movies, Amazon’s original series as well as premium content from across the globe.
The company initiated the Prime subscription service in India in July, and its video service launch was keenly anticipated.
Industry observers say Amazon has ready aside $300 million, or close to Rs 2,000 cr, for content in India, which is greater than yearly programming budgets of top 3 Hindi general entertainment channels place together. Amazon is stitching a content deal with Indian content creators and centralizing a content across genre from Bollywood movies to original web series and kids content.
While most of its deals with filmmakers for future films are in an absolute window before television premiere, Amazon has also picked up entire existing libraries of production houses that will give the e-Commerce player an edge over Netflix.
Amazon had signed content deals with Karan Johar’s Dharma Productions, Mukesh Bhatt’s Vishesh Films, and Bhushan Kumar’s T-Series for their entire existing and upcoming films. They also signed long-term deals with Green Gold Animation and Japan-based TV Asahi Corporation for kid’s content, and Tamil Nadu’s V Creations.
First subscription, in India is available at an introductory price of 499rs for a year, which is supposed to go up to 999rs later. But according to industry sources, the company is not calculated to raise the subscription fee. In the US, a Prime endowment cost is $99, and in the UK it is for £96.